HOLLYWOOD — International Creative Management has hired Patrick Herold, former owner of the Helen Merrill agency, as a senior VP and head of the legit theater department at ICM’s New York office.

Herold, owner and principal agent of Helen Merrill since 1998, brings all of that agency’s clients to ICM, including playwrights Christopher Durang and Paul Rudnick and directors Christopher Ashley (“The Rocky Horror Show”), Michael Greif (“Rent”) and Gregory Mosher (“Glengarry Glen Ross”).

Helen Merrill senior agent Mala Mosher also will move to ICM.

Holder’s clients join those already in the ICM stable, including Doug Wright, whose play “I Am My Own Wife” won both the Pulitzer Prize for drama and Tony for play, as well as Arthur Miller, John Guare, David Hare and Sam Shepard. John Kander & Fred Ebb have two long-running revivals on Broadway, “Chicago” and “Cabaret,” while Julie Taymor’s “The Lion King” has had more than 2,500 performances.

Recent signings include two-time Tony Award winner Brian Dennehy; Tony winner Roger Bart, now on Broadway in “The Frogs”; and Tommy Tune.

Before joining Helen Merrill in 1996, Herold was the associate general manager of Lincoln Center Theater and director of development for New York Theater Workshop. He holds an MFA in arts administration from Columbia U. and a bachelor’s in drama and literature from Bennington College.