A broadly played, kitschy-colored musical comedy set in the Istanbul recording scene, “Where’s Firuze?” packs solid entertainment values into its crowded, multicharacter plot but needs tightening to work with non-Turkish auds. Good fun, without being campy, this first feature by Ezel Akay — who’s worked as a producer on quality fare like “Journey to the Sun” and “Boats out of Watermelon Rinds” — could work as a cultish fest item with half an hour hacked from its running time. Locally, it drew a healthy 1 million admissions earlier this year.
The titular Firuze (Demet Akbag) is a mysterious, silver-wigged beauty of apparent wealth who takes charge of the career (and love life) of neophyte singer Ferhat (Ozcan Deniz) when goofy music producers Hayri (Haluk Bilginer) and Orhan (Sebnem Donmez) screw up financially. Fairy tale element in the story fits with the pic’s surreal flavor, which harks back to the golden days of commercial Turkish cinema in the ’70s. Ethnic-style songs are attractive, and production values consistently high, climaxing in a well-staged finale at a ballroom wedding party that unites the whole cast.