UTV cashes in on first distrib effort

World Brief

Indian media production company United Television hit the jackpot with its maiden distribution venture.

Helmer Farhan Akhtar’s Hindi-lingo film “Lakshya” (Aim) made $606,000 in 10 days after opening on 60 screens across the U.S. on June 18. It is expected to cross $1 million in North America.

Pic stars Hrithik Roshan as a soldier in the Indian army fighting Pakistan in the border region of Kargil in 2000.

“UTV is the first company to be directly involved in North America with major mainstream exhibitors,” UTV CEO Ronnie Screwvala said. The per-screen average collections in the first week stood at $6,440, Screwvala said.

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