In celebration of its 100th anniversary, Loews will run a pre-feature trailer from Jan. 23 through the Academy Awards featuring Charlize Theron.
Trailer will feature Theron announcing winners of Loews’ Reel Memories competition and reading an excerpt from contestants’ tales of their memorable experience involving the theater chain.
Grand prize winner Seema Kurup was given a lifetime pass to Loews Theaters.
Loews plans to recruit a variety of celebrities throughout 2004 to film similar ads honoring the centennial.
Theron is a Golden Globe actress (drama) nominee for “Monster.”