MADRID — Tomas Naranjo has stepped down as general manager of cinema circuit Warner Lusomundo Sogecable to take up the post of general manager at Barcelona-based Kelonik, one of Spain’s biggest exhibition services companies.
Naranjo has been replaced by Cosme Munoz, WLS’s former financial director.
A joint venture of Warner Bros. Intl. Theaters, Portuguese media giant Lusomundo Audiovisuais and Spanish pay TV leader Sogecable, WLS bowed its first multiplex in Spain — an 8-screeer in plush Madrid suburb of La Moraleja – in 1995 and has gone on to open 11 multiplexes in Spain.
Naranjo joined WLS in 1996 in the full flush of Spain’s multiplex makeover. “At WLS, I’ve seen the best era ever for Spanish exhibition, (encompassing) the creation of new, high-quality theaters, which have driven cinema admissions in Spain, making Spaniards among the most frequent cinemagoers in Europe,” Naranjo told Daily Variety.
With Spanish exhibition now facing saturation, Naranjo intends at Kelonik to “diversify its reach into international markets, offering integrated projector and sound installation,” he said.
Kelonik’s KCS loudspeakers have been sold to 60 countries.