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Shingle takes Standard to ‘Edge’

Working Title's move aims to discredit paper

Readers of London’s Evening Standard can be excused for being confused. The paper, which has been aiming barbs at Working Title ever since the failure of “Thunderbirds,” published not one but two savage reviews of “Bridget Jones: The Edge of Reason” a couple of days apart, the second backed up with half a dozen negative quotes from other papers.

But back in the summer, the paper printed a rave, billed as a “world exclusive,” by a critic who had sneaked into a test screening.

So last week, in an act calculated to discredit the paper by highlighting its inconsistency, Working Title’s rapid-response team dug out a quote from that article — “104 minutes of pretty much permanent laughter” — and splashed it across an ad in the Standard, delivering the copy right on deadline so that no one could object.

Relations between WT and the capital’s mouthpiece have sunk to an all-time low, with WT execs muttering darkly about a total boycott of the paper. The Standard certainly shouldn’t expect WT to deliver any talent to attend the paper’s much-hyped film awards in January.

But at least WT can console itself with the thought that the Standard clearly isn’t as influential as it likes to think, after auds ignored the critics and flocked to the “Bridget Jones” sequel in record-breaking numbers.

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