Music net moves into features
RIO DE JANEIRO — MTV Brasil, the Portuguese-language arm of the international music feevee, will start to produce feature films for theatrical release next year, said the net’s general director Andre Mantovani.
MTV Brasil is selecting a script and is negotiating with producer partners. It is also in talks with execs from U.S. studios for a distribution deal.
“It is an old project that is now becoming a reality,” Mantovani told Daily Variety.
Mantovani added the pic will target adults age 20-25. It will be centered on “an urban theme” and will feature performances by local bands.
Founded in 1990, MTV Brasil is a joint venture of Viacom’s MTV Networks and local publishing giant Abril. The net reaches 16.3 million of Brazil’s approximately 40 million TV homes through terrestrial and pay TV operators.