Madrid bows film commission

Big expectations ride on new org

MADRID — Madrid, one of Europe’s most prolific local pic production centers, finally has a film commission.

Carrying big expectations, it officially launched Jan. 23 at a press conference at Madrid’s opulent Palace Hotel.

A moot question, however, is whether this expectation will be fulfilled.

The Madrid Film Commission is backed by Spain’s wealthy Audiovisual Producers Rights Collection Society, Egeda; its powerful FAPAE producers trade body, and the Spain Film Commission.

Their presidents of those orgs — Enrique Cerezo, Pedro Perez and Carlos Rosado — emphasized that the Commission would facilitate Madrid shoots.

That would be welcome.

“It’s a fantastic idea. We do need help filming in the beautiful National Heritage buildings in Spain, which are prohibitively expensive to use,” said Denise O’Dell, the Spanish co-producer of “Sexy Beast” and “The Bridge of San Luis Rey.”

Producers are hoping for more, however, from the Commission’s political backers: the capital’s regional government and town hall.

As things stand, other regional governments — in Catalonia and Valencia, for example — offer far more direct subsidies, soft loans and incentives to shoot in their region than their Madrid counterpart.

Perez revealed at the conference that he’d talked with Madrid Region’s just-appointed president, Esperanza Aguirre, to discuss boosting Madrid as a production center.

In a lengthy speech Aguirre suggested that she recognized the film sector’s importance.

Local producers now hope she’ll show the color of her money — to avoid charges of grandstanding in the run-up to general elections March 14.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading