ContentFilm, the London- and Gotham-based indie, has formed an innovative alliance with U.S. DVD distributor Image Entertainment to co-produce three or four theatrical films a year.
The pics will be released by Image in North America under the ContentFilm banner, and sold internationally by ContentFilm.
They are intended for theatrical distribution worldwide, but are expected to earn most of their revenues on DVD.
As part of the deal, ContentFilm will also look to acquire completed movies for video distribution by Image.
“Our deal with Image represents an extension of a part of the business that has been core to ContentFilm from the beginning, and we are pleased to have found a partner to expand our efforts,” said Content’s joint CEO John Schmidt.
“Our goal is to bring together clever scripts, original direction, recognizable casts and sensible budgets to create films with worldwide video appeal and theatrical potential.”
Martin Greenwald, CEO and president of Image, commented, “Given the strength of demand for modestly budgeted, high concept, genre based feature films, we are confident that the strength of the retail market will support our ambitions.”
The first project under the deal is expected to be announced shortly.
“This agreement will build both our library and Image’s, as we find new and talented young directors, and hopefully unearth some franchise opportunities,” said Ed Pressman, joint CEO of Content