Following their participation in the UK Showcase in Hollywood earlier this month, which brought together over 70 UK production services and facilities, Ascent Media opened the doors November 16 on Blighty’s first ever theatre complete with a 2K digital on screen grading facility.
The $555,000 new screening room doubles up as both a traditional 36-seat film and digital theatre and as a 2K grading suite. The removal of a block of four sets from the centre rear row completes the transformation. Ascent’s new addition is located in the heart of the Soho post scene at their Soho Images lab on Meard Street.
“This is the first purpose built, 2K digital grading suite and preview theatre of its kind in the UK,” says Brenda Smith, Group MD, Ascent Media Group UK. “And meets the new demands of the creative community, particularly in the feature film industry, to grade digitally and view the results on the large screen. It also highlights our commitment to the DI format and current expansion programme into the feature film services market in the UK.”