WB ups publicity vet

Brogliatti will continue to head up co.'s press activities

After 14 years at the studio, Barbara Brogliatti has been promoted to exec VP and chief corporate communications officer for Warner Bros. Entertainment.

Brogliatti, who has been senior VP and chief corporate communications officer for the last seven years, will continue to report to Barry Meyer, chairman-CEO of Warner Bros. Entertainment.

She will continue to head up WB’s press activities, serving as the global entertainment company’s official spokeswoman and chief press officer, responsible for all corporate and business press as it pertains to the studio, its subsidiaries and affiliate companies.

Brogliatti also will continue to handle the corporate press dealings with industry issues and public affairs, as well as regulatory, civic, legal and business issues, strategic, internal and crisis communications. She further manages the studio’s icons and brands, as well as serving as the communications liaison with parent company Time Warner.

Meyer said, “This promotion is just one way of acknowledging her numerous contributions not only to Warner Bros. and Time Warner, but also to our industry as a whole.”

In addition to her duties at the studio, Brogliatti serves as the official press strategist and spokeswoman for the Assn. of Motion Picture & Television Producers in its contract negotiations with the industry guilds. She also heads the Motion Picture Assn. of America’s PR/educational task force focusing on intellectual property protection and industrywide antipiracy initiatives.

Brogliatti has spearheaded the publicity for such series as “All in the Family,” “Mary Hartman, Mary Hartman,” “Dallas,” “Full House,” “Friends” and “ER,” as well as the launch of the WB network.

She also led all press and marketing activities for the TV fundraiser “America: A Tribute to Heroes,” which garnered some $150 million in pledges to help victims of the 9/11 terrorist attacks, and acted as chief communications strategist for the Coalition for the Repeal of the Financial Interest & Syndication Rule (the industry group made up of all studios and producers).

Brogliatti came to Warner Bros. in 1990 via Lorimar Telepictures (which was acquired by Warner Communications).

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