SANTA MONICA — The U.K. Film Council U.S. has backed an umbrella Export Group office at this year’s American Film Market, which starts today, to house 11 sales companies from the U.K.
Initiative will give the companies reception and scheduling services in a space on the sixth floor at the Loews Hotel in Santa Monica.
Office will house sales companies including Vine Intl. Pictures, High Point Films, as well as newcomers Celsius Entertainment and Independent Film Sales. Other companies include Hollywood Classics, In-Frame, MR Films, Visual Factory, Blue Whale Prods., Christopher Johnson Associates and Epoch Prods.
“Our aim is to maximize the visibility and availability of U.K. features to international audiences, and AFM is a crucial shop window to interest buyers in new British product,” said Susan Finlayson-Sitch, head of the U.K. Film Council’s U.S. office. “The creation of an umbrella U.K. office has helped 11 companies to attend the AFM because they no longer have to bear the overhead of an office themselves.”
Vine Intl. Pictures CEO Marie Vine added that an Export Group office “enables us to participate within the market, maintain our profile and enjoy the benefits of a fully operational office.”
The Export Office is one of five initiatives that the U.K. Film Council U.S. is supporting this month to promote U.K. film. Other activities include the BAFTA/LA Britannia Awards on Thursday and a series of seven BAFTA/LA film screenings of new Brit pics.