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Thomson adds London f/x firm

Co. has contributed to 'Alexander,' 'Potter,' 'Troy'

Thomson, parent company of Technicolor, has acquired London-based special effects company the Moving Picture Co. from British broadcaster ITV for $101.4 million.

MPC is in London’s Soho district, which boasts a burgeoning digital- effects industry. Company employs about 400 people doing effects and post-production work for features and commercials. It has contributed effects to such recent titles as “Alexander,” the “Harry Potter” films, “Troy,” “Alien vs. Predator” and “Lara Croft: Tomb Raider.”

In the past year, MPC has generated almost $84 million in total sales, including its lucrative commercials work.

Technicolor’s VP of marketing Bob Hoffman said MPC would complement the company’s small existing effects operations.

“Technicolor has a longstanding film laboratory and post-production business already in the London film market, and this fit very elegantly with the established businesses we already have,” he said.

Hoffman added that the acquisition is part of Thomson/Technicolor’s strategy of offering one-stop post-production shopping for clients that want it.

“To be able to do photochemical processing, digital dailies, digital intermediate, DVD compression and authoring and DVD replication, for those customers going that route, we’re able to provide a savings for them,” he said.

According to Thomson statistics, worldwide post-production is a $5.3 billion industry, with visual effects representing $665 million of that.

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