Horror specialist Wes Craven and producing partner Marianne Maddalena have taken a turn toward romantic comedy, buying Jeremy Drysdale’s original pitch “Whole New You” for low six figures.

Story centers on the world’s most famous actress, who wants to escape the fishbowl of her own life. When she runs away to a small Midwestern town, where she is unrecognized for the first time in her life, she enters her own look-alike contest.

Craven has a first-look deal at Dimension. He directed the “Scream” franchise films, “A Nightmare on Elm Street,” “Music of the Heart” and the upcoming “Cursed.”

Drysdale, repped by Becsey Wisdom Kalajian, penned “Grand Theft Parsons” and recently completed the romantic comedy “Chasing Heaven” for Myriad/Momentum. He is working with Rhino/Warners on a comedy about the emergence of punk music in the 1970s.

“Grand Theft Parsons,” starring Johnny Knoxville, is a dark comedy based on the true story of the theft of rock musician Gram Parsons’ body from the Los Angeles County morgue. “Parsons” premiered at Sundance this year and will go into platform release June 18.