Mukta Arts branches into digital cinemas

Ghai looks to 'revive the theater culture' of film

MUMBAI — Hindi film producer Mukta Arts has plans to branch out beyond production, as well as investing in at least $10 million in film production every year, says chairman Subhash Ghai.

“While Mukta Arts will continue to focus on Hindi feature films, it is expected to transform into a fully diversified organization with interests in film production, distribution, exhibition, television and a film academy,” says Ghai.

Mukta Adlabs Digital Exhibition, a joint venture with Adlabs, has been set up to equip theaters in small Indian towns with digital projection systems.

“I want to revive the theater culture in small towns and create a wider audience for films. People in these small places should know how to enjoy cinema in halls with digital sound,” says Ghai, who is putting digital projection systems in 100 theatres in the Indian states of Bihar, West Bengal and Uttar Pradesh.

Ghai will premiere his Indo/U.K. coprod “Kisna” at the American Film Market in November after screening promos at Cannes in May. The $5.5 million English and Hindi film stars Vivek Oberoi with Londoner Antonia Bernath and Isha Sharvani, a classical dancer from Kerala.

Pic was shot in a shorter English version and a full blown Hindi lingo version with songs and dances.

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