Fox Entertainment on Wednesday announced a new pact with JetBlue creating an in-flight service offering Fox films, TV shows, sports and news on the airline’s U.S. fleet.
Service will be tested in the spring and officially launched in the fall. Initial content will form a three-hour block of programming. The JetBlue digital video system will allow flight passengers to purchase Fox programming using credit cards.
“We’re looking forward to creating an in-flight channel like no other, one that will bring the vibrancy of Fox to the skies in new and unique ways,” Fox exec VP Julian Levin said.
“We recognize the importance of giving our customers more control over their entertainment choices,” JetBlue CEO David Neeleman said.