You will be redirected back to your article in seconds

Bigelow’s high on ‘Deuce’ 2

Sony financing, distribbing pic after Disney passed on project

Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July.

Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing.

The likeness in names between the director and the character is coincidental, but the compatibility between the risque humor in the sequel and his commercials got Bigelow the job. One of his best known ads was a beer commercial in which a leather-clad dominatrix taunts her client by emptying his beer on the floor; he throws her out and calls her a “freak.”

That kind of racy humor runs throughout the “Deuce 2” script and was the reason Disney refused to make it, even though it saw the profit potential in sequelizing the sleeper hit. Happy Madison’s Adam Sandler and Jack Giarraputo took the script to Sony, which had no problem with the potential R rating.

The sequel transports Deuce to Amsterdam, where pimp T.J. (Eddie Griffin) tricks Deuce into once again peddling his flesh, since the great man whores of Europe are being murdered.

Director Bigelow got his start working on special effects for films such as “Total Recall.” He became an in-demand director of funny blurbs, then signed with ICM to try features.

“The best commercials I’ve made have a darkly comic tone to them, and that’s why I am glad to be directing a comedy that will carry an R rating,” he said. “I grew up loving films like ‘Caddyshack’ and ‘Blazing Saddles,’ and films like that are rare now.”

More Film

  • Steve Levitan LA>Vegas

    'Modern Family' EP Steve Levitan Says He Will Leave Fox Over Child-Separation News Coverage

    Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July. Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing. The likeness in names between the director and the character is coincidental, but […]

  • Travolta's 'Gotti' Fires Back at Critics

    John Travolta's 'Gotti' Fires Back at Critics After 0% Rotten Tomatoes Score

    Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July. Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing. The likeness in names between the director and the character is coincidental, but […]

  • Byron Allen Strictly Business

    Strictly Business Podcast: Byron Allen Expands in TV and Film, Fights for 'Economic Inclusion'

    Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July. Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing. The likeness in names between the director and the character is coincidental, but […]

  • Common, Lena Waithe

    Common, Lena Waithe Join AT&T Hello Lab's Filmmaker-Mentoring Program in Second Year

    Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July. Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing. The likeness in names between the director and the character is coincidental, but […]

  • DSC00760.ARW

    Sony Takes Premium Film1 Movies Service Direct to Consumer

    Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July. Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing. The likeness in names between the director and the character is coincidental, but […]

  • Tim Robbins to Be Feted at

    Tim Robbins to Be Feted at Karlovy Vary Film Festival

    Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July. Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing. The likeness in names between the director and the character is coincidental, but […]

  • BAFTA Details Diversity Requirements for 2019

    BAFTA Details Diversity Requirements for 2019 Film Awards

    Commercials helmer Mike Bigelow will make his feature directing debut on “Deuce Bigalow: European Gigolo,” the Happy Madison-produced sequel that begins shooting in Amsterdam in July. Rob Schneider, who co-scripted, will reprise his starring role. Sony Pictures Entertainment is financing and distributing. The likeness in names between the director and the character is coincidental, but […]

More From Our Brands

Access exclusive content