Argentinian soap makes ‘Way’ to pic

Yankelevich's RGB is producing the $710,000 project

BUENOS AIRES — Frosh Argentinian helmer Ezequiel Crupnicoff has wrapped “Rebelde way, la pelicula” (Rebel’s Way, the Movie), the latest small-to-bigscreen production in Argentina.

Gustavo Yankelevich’s RGB Entertainment is producing the $710,000 project with Cris Morena Group, producer of the youth soap opera that spawned the pic. Sudser was a top-rated show on Canal 9 in 2002 and America TV the next year.

Pic is set for release July 1, when admissions generally surge for the winter holidays.

Crupnicoff was assistant director on Eduardo Mignogna’s 2001 “La Fuga” (The Escape) and Marcelo Pineyro’s “Kamchatka.”

“Rebelde way” follows four youngsters who hit the road with a hippie manager to try to make it as a band.

It stars Luisana Lopilato, Camila Bordonaba, Felipe Colombo and Benjamin Rojas, the actors on the TV series who emerged from it as hot pop group Erreway. The thesp-musicians, preparing a third album for release in August, grace everything from trading cards to perfumes and school notebooks.

This is the latest TV product to reach the bigscreen. Last year, RGB produced Tomas Yankelevich’s “Vivir intentando” (Live Trying), a drama starring reality pop band Bandana. Snubbed by critics, pic was 2003’s hottest draw at the box office, racking up 1 million admissions.

In 2001, Cris Morena Group turned “Chiquititas” into a movie after a five-year run on leading broadcaster Telefe. Directed by Jose Luis Massa, “Chiquititas, rincon de luz” (Chiquititas, Corner of Light) was that year’s third-highest grosser.

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