Col TriStar taps Schwartz

Exec's history includes '50 First Dates,' 'Big Daddy'

HOLLYWOOD — Loren Schwartz has been tapped VP, creative advertising at Columbia TriStar Motion Picture Group.

Schwartz, who has been with Columbia for the past seven years as both the creative advertising manager and director, has worked on pics such as “50 First Dates,” “Big Daddy” and “I Know What You Did Last Summer.”

Prior to joining Columbia, Schwartz worked at Fox Searchlight Pictures as the director of creative advertising and at Trimark as a marketing coordinator.

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