×

‘Tomorrow’ tears through 108 territories

'Potter' impact may affect 'Tomorrow' overseas

The widest day-and–date release in history, “The Day After Tomorrow” triumphed in 108 markets last week, failing to take line honors only in Greece and Serbia, of all places, where it was beaten by the third stanzas of “Troy.”

The key question is how will Fox’s environmental disaster epic stand up to “Harry Potter and the Prisoner of Azkaban,” which launched over the weekend in 23 territories. Some exhibs were expecting Roland Emmerich’s opus to take a big hit in its soph sessions while others were more sanguine, noting word of mouth is positive. In the U.K., “Tomorrow” wasn’t spooked too badly by “Azkaban,” which bowed on the May 31 public holiday, clocking the biggest single day in Blighty’s history. In its first three days the Hogwarts kids conjured up a socko $20.5 million. Warners’ fantasy sold an estimated 510,000 tickets June 2 in France, eclipsing the first days of the previous two “Potters.”

“Day After Tomorrow” rang up $85 million on 9,276 screens in 110 markets May 28-30, the biggest weekend ever for a non-sequel. Through June 1 its cume had soared to $109 million, the 11th title to gross more than $100 million this year. The apocalyptic tale posted company records for Fox in 17 territories including Mexico (the industry’s second highest after “Spider-Man”), Spain, Russia, Taiwan (No. 2 of all time behind “The Lord of the Rings: The Return of the King”), Hong Kong, Brazil, the Philippines, Thailand, Malaysia and Turkey.

The debuts in Hong Kong and Thailand also ranked as the best for a Hollywood release. “Tomorrow'” registered Fox’s fourth biggest entry in the U.K. but only its sixth highest in Germany. It didn’t open as big as “Troy” in Spain, Italy, France, Sweden, Argentina and Austria. “I expected a bit more from ‘DAT,’ I thought it’d have a broader appeal, but I can’t complain as it’s had a very good opening,” opined one Spanish booker. “Surprisingly, ‘Troy’ is working better here than in the U.S., probably because the story is closer to Spaniards.”

The ecological theme was resonating strongly in markets such as the U.K. and Germany, as one Teutonic programmer said, “It is Hollywood spectacle, but viewers recognize there’s also an important message in the film which definitely makes it more interesting.”

“Troy” withstood Fox’s tidal wave remarkably well, minting an estimated $40.3 million on 9,752 screens in 58 countries. Its cume surged to $230.4 million and with that kind of momentum is a sure bet to hit $300 million. Brad Pitt/Eric Bana starrer held especially stoutly in the U.K., South Korea and Japan (where “Day” dawns June 5), but Italo exhibs were disappointed with its 42% descent. “I thought ‘Troy’ would have grabbed more spectators than it has: this has been an ugly surprise,” said one Rome exec, adding that Fox’s epic didn’t open as potently as he expected. Receipts in the U.K. saw a 27% bounce, Spain was up 17% but France improved by just 6% and there were marginal declines in Italy and Germany.

“Shrek 2” romped through its second sojourns in five Southeast Asian markets despite “Tomorrow’s” invasion. In all, it’s outperforming the original, which delivered solid numbers but not as stellar as in Europe, Oz and Latin America. The sequel is 10% ahead of the predecessor in Hong Kong, 70% up in Singapore and 190% better in the Philippines.

“Van Helsing” is running out of gas after pulling in $132.5 million in 42 territories. With only Japan and South Korea on the horizon the vampire hunter saga looks headed for $180 million max.

The Hollywood blockbusters haven’t totally decimated the competition. “The Ladykillers” had a pleasing second weekend in Spain, considering the panning it got at the Cannes fest and the difficulties of imparting the nuances of the dialog in dubbed versions.

“Kill Bill Vol. 2” and Emir Kusturica’s “Life is a Miracle” continued to earn tidy sums in France, and “Bill’s” cume climbed to $69.4 million, with Spain the only remaining major market.

Helmer Walter Salles’ “The Motorcycle Diaries” dropped by just 10% in Italy, an appealing alternative to the popcorn fare. In Germany, local comedy “Der Wixxer” skidded by 40% but exhibs were happy with its figures.

Ed Meza in Berlin, Sheri Jennings in Rome, Archie Thomas in London, Norma Nebot in Madrid and Liza Klaussmann in Paris contributed to this report.

Popular on Variety

More Film

  • The Girl Who Loved Tom Gordon

    Film News Roundup: Stephen King's 'Girl Who Loved Tom Gordon' Movie in the Works

    In today’s film news roundup, a Stephen King horror movie is in the works, “Downton Abbey” is seeing strong sales and a project about Revolutionary War soldier Deborah Sampson is in development. KING ADAPTATION Stephen King’s “The Girl Who Loved Tom Gordon” has been set up as a movie at George A. Romero’s Sanibel Films, [...]

  • Moviepass

    MoviePass Confirms Security Issue With Customer Records

    MoviePass, the struggling movie ticket subscription service, has confirmed a security issue may have exposed customers’ records. In a statement, MoviePass said Wednesday that the security lapse was recently discovered and its system was immediately secured. Reports of the data breach first surfaced Tuesday through the Tech Crunch site, which alleged that tens of thousands [...]

  • Matthew Modine

    Matthew Modine Accused of Violating Labor Laws With Campaign Videos

    Matthew Modine has been accused by SAG-AFTRA president Gabrielle Carteris of violating federal laws in his campaign to unseat Carteris. The production of three campaign videos for Modine by the for-profit New York Film Academy — on whose board Modine sits — has been blasted by Carteris for alleged violations of federal labor law prohibiting [...]

  • Ready or Not Movie

    'Ready or Not,' 'Angel Has Fallen' Enter Box Office Race

    Three more contenders are joining what has lately been a hostile box office arena. Can anyone emerge from August victorious? Fox Searchlight’s “Ready or Not,” a black comedy about a diabolical game of hide-and-seek, will debut in 2,244 North American theaters on Wednesday. The low-budget film is expected to earn upwards of $6.5 million over [...]

  • Rules Don't Apply

    Warren Beatty and Arnon Milchan Settle Suit Over 'Rules Don't Apply' Flop

    Arnon Milchan and Warren Beatty have settled their two-year legal battle over the disastrous release of “Rules Don’t Apply,” Beatty’s period drama about Howard Hughes. Milchan’s attorneys have filed a notice with the court dismissing his suit against Beatty. Terms of the settlement were not disclosed. Milchan’s company, New Regency, sued Beatty and other investors [...]

  • Brazil's President Jair Bolsonaro attends a

    Bolsonaro LGBTQI Outburst, Subsidy Freeze, Stirs Outrage

    Ramping up the drive into censorship in Brazil, its Minister of Citizenship, Omar Terra, has suspended a call for applications for governmental TV funding – until new criteria are established for its application. The country’s secretary for culture, Henrique Pires, who reports to Terra, has resigned in protest of the incentive freeze. The suspension, for [...]

  • Adam Brody'Ready or Not' film premiere,

    Adam Brody to Executive Produce, Star in 'The Kid Detective'

    “Ready or Not’s” Adam Brody has signed on to star in “The Kid Detective.” Sophie Nelisse will co-star in the dramedy from writer-director Evan Morgan. Brody will star as a once-celebrated kid detective, now 31, who continues to solve the same trivial mysteries between hangovers and bouts of self-pity until a 16-year-old client (Nelisse) brings [...]

More From Our Brands

Access exclusive content