A year of employee bloodletting has winnowed the ranks of Miramax Films’ publicity staff. The marketing team has been unusually quiet. And everyone’s looking for jobs.
So, is Miramax Films prepared to take on what could be Harvey Weinstein’s final Oscar season at the company?
With a final print of Martin Scorsese’s “The Aviator” held up at the last minute in post-production, the Howard Hughes epic screened in QuBit digital projection at its first Academy screening Tuesday night. However, Miramax deemed the format unworthy for daily film critics.
“Scorsese was comfortable showing the QuBit to the DGA,” said Miramax spokeswoman Cynthia Swartz.
However, some wondered why the notoriously Oscar-sensitive Miramax was willing to screen its strongest awards contender in a less-than-ideal format, one that lacked a final sound mix and some color adjustments. Also among the missing: Any signs of the customarily ferocious Miramax Oscar ad campaigns.
And then there was the matter of the screening itself, an unruly affair at the Clarity screening room. The event was open to all guilds, although the Clarity holds only 114 seats. The result was an overbooked mob scene overseen by a few low-level (and unlucky) publicists.
Miramax reps said they were surprised by the turnout and that many people did not have reservations.
The finished print of “The Aviator” was scheduled for its first screening today.