There’s always a learning curve in any new venture, but the lesson gleaned after the inaugural Critics Choice Television Awards last year was simple: Keep the program moving.

“People enjoy a fast-paced awards show,” says John De Simio, acting executive veep of the Broadcast Television Journalists Assn., whose sister org, the Broadcast Film Critics Assn., produces the Critics’ Choice Movie Awards during Oscar season. “We’re striving for a svelte, streamlined event.”

In order to achieve a 90-minute run time, the intermission employed during last year’s ceremony — which was a “humanitarian” addition but the “enemy of fast pace,” he says with a laugh — has been jettisioned.

But keeping the room happy isn’t the overriding concern when it comes to this fledgling awards show. While last year’s show streamed live on VH1.com and an edited version aired on the Reelz channel, the BTJA doesn’t have an online or TV outlet for this year’s ceremony.

“That is the El Dorado: To have this show be recognized and embraced by a broadcast or cable outlet, and to have this event seen by as many people as possible,” De Simio says.

The awards are also about branding for the relatively young BTJA.

“The best way to establish that clout in the community is to form an organization that has an awards event — it legitimizes the group and gives them a higher profile within the industry,” De Simio says.

Although the org has a continuing relationship with VH1 for its movie awards, the climate is tough for awards shows in general, says Viacom Music Group president Van Toffler.

“It’s hard to find something novel,” says Toffler, whose networks produce a number of high-profile awards shows like the Video Music Awards and the MTV Movie Awards. “But if it’s organic to the brand, you can still break through. It seems like there’s an awards show every few weeks now, so it’s much harder than it used to be.”

De Simio says in developing the Critics’ Choice TV Awards, the BTJA wanted to have a role in identifying the highlights of a complicated TV landscape and make it part of Emmy season.

“It’s part of the campaign trail,” De Simio says. “We have a relevance by being within that window when the TV Academy is preparing their nominations.”

Although Toffler says it’s always tough to get talent booked for awards shows, producing a show at the right time can help.

“There’s definitely fatigue,” Toffler says. “If you’re in their promotional window around a movie or a record, it makes it easier.”

Comedy Central’s “Comedy Awards,” which is also under the Viacom umbrella, has real appeal for talent outside of the publicity cycle, according to co-exec producer Casey Patterson.

“What is more attractive than ever to the creative community and to talent is the idea of gathering a like-minded group under one roof, one night only,” says Patterson, who’s also responsible for the Video Game and Scream kudos on Spike and the TV Land Awards. “These nights celebrating specific communities are what people are responding to.”

And because the business has changed so much, licensing a show for broadcast isn’t necessarily the holy grail anymore, says Toffler, pointing to VH1’s streaming-only success with the Online Music Awards, which in its third outing this year will stream live for 24 hours across the country.

“Some of these shows may never migrate to TV, but some will,” Toffler says, adding that there’s no online threshold that dictates a move to TV. “You want everything from uniques to streams to page views, but there’s no set minimum.”

However, De Simio points out that while film has a multitude of attendant shows throughout the season, TV really only has the Emmys, a portion of the Golden Globes and the untelevised Television Critics Assn. Awards.

“In the movie world there could be awards fatigue, but the field (for TV) isn’t as crowded,” he says. “There’s definitely room for a show like ours.”

Nominees for the second-annual Broadcast Television Journalists Assn. Critics’ Choice Television Awards:

Drama series
“Breaking Bad” (AMC)
“Downton Abbey” (PBS)
“Game of Thrones” (HBO)
“The Good Wife” (CBS)
“Homeland” (Showtime)
“Mad Men” (AMC)

Drama actor
Bryan Cranston, “Breaking Bad” (AMC)
Kelsey Grammer, “Boss” (Starz)
Jon Hamm, “Mad Men” (AMC)
Charlie Hunnam, “Sons of Anarchy” (FX)
Damian Lewis, “Homeland” (Showtime)
Timothy Olyphant, “Justified” (FX)

Drama actress
Claire Danes, “Homeland” (Showtime)
Michelle Dockery, “Downton Abbey” (PBS)
Julianna Margulies, “The Good Wife” (CBS)
Elisabeth Moss, “Mad Men” (AMC)
Emmy Rossum, “Shameless” (Showtime)
Katey Sagal, “Sons of Anarchy” (FX)

Drama supporting actor
Peter Dinklage, “Game of Thrones” (HBO)
Giancarlo Esposito, “Breaking Bad” (AMC)
Neal McDonough, “Justified” (FX)
John Noble, “Fringe” (Fox)
Aaron Paul, “Breaking Bad” (AMC)
John Slattery, “Mad Men” (AMC)

Drama supporting actress
Christine Baranski, “The Good Wife” (CBS)
Anna Gunn, “Breaking Bad” (AMC)
Christina Hendricks, “Mad Men” (AMC)
Regina King, “Southland” (TNT)
Kelly Macdonald, “Boardwalk Empire” (HBO)
Maggie Siff, “Sons of Anarchy” (FX)

Drama guest performer
Dylan Baker, “Damages” (DirecTV)
Jere Burns, “Justified” (FX)
Loretta Devine, “Grey’s Anatomy” (ABC)
Lucy Liu, “Southland” (TNT)
Carrie Preston, “The Good Wife” (CBS)
Chloe Webb, “Shameless” (Showtime)

Comedy series
“The Big Bang Theory” (CBS)
“Community” (NBC)
“Girls” (HBO)
“Modern Family” (ABC)
“New Girl” (Fox)
“Parks and Recreation” (NBC)

Comedy actor
Don Cheadle, “House of Lies” (Showtime)
Louis C.K., “Louie” (FX)

Larry David, “Curb Your Enthusiasm” (HBO)
Garret Dillahunt, “Raising Hope” (Fox)
Joel McHale, “Community” (NBC)
Jim Parsons, “The Big Bang Theory” (CBS)

Comedy actress
Zooey Deschanel, “New Girl” (Fox)
Lena Dunham, “Girls” (HBO)

Julia Louis-Dreyfus, “Veep” (HBO)
Martha Plimpton, “Raising Hope” (Fox)
Amy Poehler, “Parks and Recreation” (NBC)
Ashley Rickards, “Awkward” (MTV)

Comedy supporting actor
Ty Burrell, “Modern Family” (ABC)
Max Greenfield, “New Girl” (Fox)
Nick Offerman, “Parks and Recreation” (NBC)
Danny Pudi, “Community” (NBC)

Jim Rash, “Community” (NBC)
Damon Wayans Jr., “Happy Endings” (ABC)

Comedy supporting actress
Julie Bowen, “Modern Family” (ABC)
Alison Brie, “Community” (NBC)
Cheryl Hines, “Suburgatory” (ABC)
Gillian Jacobs, “Community” (NBC)
Eden Sher, “The Middle” (ABC)
Casey Wilson, “Happy Endings” (ABC)

Comedy guest performer
Becky Ann Baker, “Girls” (HBO)
Bobby Cannavale, “Modern Family” (ABC)
Kathryn Hahn, “Parks and Recreation” (NBC)
Justin Long, “New Girl” (Fox)
Paul Rudd, “Parks and Recreation” (NBC)
Peter Scolari, “Girls” (HBO)

“American Horror Story” (FX)
“Game Change” (HBO)
“The Hour” (BBC America)
“Luther” (BBC America)
“Page Eight” (PBS)
“Sherlock” (PBS)

Movie/Miniseries actor
Kevin Costner, “Hatfields & McCoys” (History)
Benedict Cumberbatch, “Sherlock” (PBS)
Idris Elba, “Luther” (BBC America)
Woody Harrelson, “Game Change” (HBO)
Bill Nighy, “Page Eight” (PBS)
Dominic West, “The Hour” (BBC America)

Movie/Miniseries actress
Jessica Lange, “American Horror Story” (FX)
Gillian Anderson, “Great Expectations” (PBS)
Julianne Moore, “Game Change” (HBO)
Patricia Clarkson, “Five” (Lifetime)
Lara Pulver, “Sherlock” (PBS)
Emily Watson, “Appropriate Adult” (Sundance Channel)

Animated series
“Archer” (FX)
“Adventure Time” (Cartoon Network)
“Bob’s Burgers” (Fox)
“Family Guy” (Fox)
“Star Wars: The Clone Wars” (Cartoon Network)

Reality series
“Anthony Bourdain: No Reservations” (Travel Channel)
“Hoarders” (A&E)
“Sister Wives” (TLC)
“Kitchen Nightmares” (Fox)
“Pawn Stars” (History)
“Undercover Boss” (CBS)

Reality series (competition)
“The Pitch” (AMC)
“Shark Tank” (ABC)
“So You Think You Can Dance” (Fox)
“The Voice” (NBC)
“Chopped” (Food)
“The Amazing Race” (CBS)

Reality host
Tom Bergeron, “Dancing With the Stars” (ABC)
Nick Cannon, “America’s Got Talent” (NBC)
Cat Deeley, “So You Think You Can Dance” (Fox)
Phil Keoghan, “The Amazing Race” (CBS)
RuPaul, “RuPaul’s Drag Race” (Logo)

“Conan” (TBS)
“The Daily Show With Jon Stewart” (Comedy Central)
“Late Night With Jimmy Fallon” (NBC)
“Jimmy Kimmel Live” (ABC)
“The View” (ABC)

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