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TV2 arm bulks up with Internet deal

World Brief

Amsterdam-TV2 Interaktiv, the interactive arm of Norway’s biggest commercial television outfit, TV2, has inked a Web TV partnership agreement with Norwegian telco Telenor.

Deal means Telenor’s Internet and broadband customers will be able to access content, including news, sports, and popular entertainment shows from TV2 and TV2’s Web TV as well as soccer matches, some unavailable to terrestrial viewers of TV2.

Gunnar Stavrum, managing director of TV2 Interaktiv, said the partnership “would provide Telenor’s customers with a quality of content that is close to DVD.”

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