Nokia hopes cell phone will engage market

Cyberbiz Brief

After spending a reported $100 million promoting its poorly selling cell phone/videogame player N-Gage, Nokia announced a new version that it hopes will spur interest and help recoup some of its costs.

Dubbed N-Gage QD, updated version includes a longer battery life, more opportunities for online gaming and a substantially lower price of $199.

Nokia quickly needs to gain traction in the mobile gaming market, currently dominated by the Nintendo GameBoy. Nintendo is set to launch a second handheld console, the DS, later this year, while Sony’s multimedia PSP, which enables gaming, music and movie playback in one device, will launch next winter.

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