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New head for Euro digi alliance

Del Rio to push digital content in Europe

Edima, the European Digital Media Association, has a new president in Mauro Del Rio, founder of multimedia company Buongiorno Vitaminic. Edima is Europe’s first alliance of digital media and technology companies, and lobbies to create a business and legal environment that supports the promotion, sale and protection of digital copyrighted content.

According to Del Rio, Edima’s aim under his leadership will be to expand particularly into fast-growing digital content markets, such as value-added services via handsets. He said: “It is my intention to encourage an EU policy framework that supports the efforts of Edima members to provide consumers with a vibrant and enriching digital media experience.”

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