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MovieLink inks toon pact

Cyberbiz Brief

Holy smokes! Rocky and Bullwinkle are doing digital.

MovieLink has signed a deal with Classic Media and its affiliate, Bullwinkle Studios, to bring episodes of “Rocky and Bullwinkle and Friends” onto its Internet video-on-demand service. Agreement also brings Movielink classic episodes of such cartoons as “Casper the Friendly Ghost,” “Dick Tracy” and “Mr. Magoo.”

In total, Movielink is acquiring 350 half-hours of programming that it will use to populate a new “cartoon classics” section on its Web site.

It’s the first major offering of TV programming from the studio-backed Movielink, which primarily rents recently released and classic films.

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