More U.S. Euro firms toon up skeins o’seas

Dispatch-India

KOLKATA More and more U.S. and European production studios are outsourcing their animation programs to India.

Animation outfits including Mike Young, Wild Brain, Funbag, Dynomight and Red Kite are among the many attracted by the high quality of work and low prices.

India swung close to $30 million worth of international business during 2003. About $12 million of this was spent on 3-D assignments, well up on the $2 million-$3 million spent on the genre in 2002.

2003 saw five big 3-D animation TV series farmed out to Indian companies, a significant jump over the previous years when only a limited part of a 3-D project was being done in the country.

And 2004 is poised to be even healthier for animation. Business is tipped to grow to at least $50 million. Of this, 3-D projects are pegged to take in half.

Leading Indian animation studios involved in global projects include Maya, UTV, Pentamedia, Toonz Animation, Jadooworks, FX Factory and Crest.

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