Every election season, Hollywood heavyweights bankroll ads aimed at defeating Republicans.
This time around, they’re doing more than lending financial support. A handful of Hollywood directors, producers, writers and celebs is putting its creative talent directly into the beat-Bush cause.
Moveon.org, the grassroots group that has emerged as a liberal force this cycle, has enlisted Rob Reiner, Woody Harrelson, Richard Linkletter, Darren Aronofsky, Allison Anders and Benny Boom to direct ads attacking Bush policies.
Al Franken, Aaron Sorkin and Margaret Cho will help script, and several as-yet-unnamed celebs have agreed to appear in the spots, says MoveOn.org event director Laura Dawn.
Each director will do a separate ad on issues important to swing voters, such as the Iraq war, education, unemployment and the environment.
Moveon will unveil one ad a week starting at the end of June and running until the GOP convention in August.
Aside from TV and Internet exposure, the org also plans to show the spots as trailers in indie theater chains and during summer concert series.
“It’s unprecedented, so we have no idea what kind of impact it will have. But after seeing the ideas for the scripts, I’m really excited,” Dawn tells Variety.