Inside Move: Ain’t-It-Cool hot over hoax

Web war ignites over 'Alien vs. Predator' review

Long vexed by the anonymous advance reviews that abound on fan Web sites — which often trash films before they’re released — the Hollywood studios have at last gotten some measure of vindication.

The popular Ain’t-It-Cool-News was recently bamboozled into posting fake reviews of Fox’s upcoming “Alien vs. Predator.”

Members of The-Scorched-Planet.com became aware of a recent screening of the pic in Long Beach, Calif., and, using information available online, wrote three fake reviews — without having seen the film.

Ain’t-It-Cool quickly posted them, along with two reviews that appear to be real.

The-Scorched-Planet.com then revealed the plot in a long post on its Web site — along wiith racist invectives and personal attacks on Ain’t-It-Cool West Coast editor Drew McWeeny, who removed the reviews soon thereafter.

But Ain’t-It-Cool still has no plans to start playing by Hollywood’s rules.

“There’s a democracy to what we do that gives a voice to the average filmgoer, even people who get excited in a theater and write for the first time,” McWeeny tells Variety. “If this becomes a continuing issue, though, we’ll scale back to just people who have a history with us.”

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