Endemol dials up telephony plan

World Brief

Endemol and GSMBox Italy are launching EndemolGsmbox, a 50/50 joint venture to develop interactive applications for mobile telephony.

It banks on collaboration between the two companies in Spain and Italy in bringing successful Endemol formats such as “Big Brother” and Spain’s latenight hit “Cronicas Marcianas” to the mobile phone.

Outfit will be headquartered in Milan but will start up its first projects in the U.K. in close collaboration with Endemol U.K.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety