Endemol dials up telephony plan

World Brief

Endemol and GSMBox Italy are launching EndemolGsmbox, a 50/50 joint venture to develop interactive applications for mobile telephony.

It banks on collaboration between the two companies in Spain and Italy in bringing successful Endemol formats such as “Big Brother” and Spain’s latenight hit “Cronicas Marcianas” to the mobile phone.

Outfit will be headquartered in Milan but will start up its first projects in the U.K. in close collaboration with Endemol U.K.

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