You will be redirected back to your article in seconds

Egmont game for Pinkfloor stake

'PowerBabe' ported to TV, music, games, books

AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls.

Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including TV, music, console games and books, said Kenneth Plummer, managing director of Nordisk Film.

Nordisk Film TV Production is working on a gameshow TV pilot, as well as a playable demo of a game for PlayStation 2. Egmont’s PlayStation 2 franchise in the Nordic territories accounts for more than 10% of the media giant’s revenues.

Company’s ambition, said Plummer, is to create a means of giving teen girls a wider range of easily accessible electronic entertainment. “Teen girls are often quite similar in Denmark, the U.S., Chile or in Hong Kong. If you can hit something that is very hot, the crossover potential and the merchandising potential internationally is very big,” he explained.

“All of our products are based on the challenges faced by all teenage girls in their everyday life,” said Camilla Lyngbo Hjort, managing director of Pinkfloor.

Teen girls, she added, “have been neglected by the games industry, and this deal provides us with an excellent opportunity to realize our vision for developing a whole new type of entertainment, tailor-made for teenage girls.”

Pinkfloor’s games, particularly “PowerBabe,” have attracted more than half of the target group of 12- to 18-year-old femme gamers in Denmark.

More TV

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls. Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls. Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls. Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls. Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including […]

  • HBO Snapchat Black Friday

    HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop

    AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls. Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including […]

  • Unfinished 'Doctor Who' Episode Is Finally

    Unfinished 'Doctor Who' Episode Is Finally Completed - 38 Years Later

    AMSTERDAM — Danish media giant Egmont has acquired what it is calling a substantial, but undisclosed, stake in Pinkfloor, the local company behind online game “PowerBabe” that has become a hit sensation among local teen girls. Through its main electronic content arm Nordisk Film, Egmont plans to take “PowerBabe” to a number of platforms including […]

More From Our Brands

Access exclusive content