×
You will be redirected back to your article in seconds

Yahoo adds hot link to Hollywood

Braun to flex showbiz ties online

Lloyd Braun is shifting from the TV to the PC.

The former ABC Entertainment TV Group chairman has been tapped by Yahoo! CEO Terry Semel to head the Netco’s media and entertainment division. He’ll be in charge of most of Yahoo!’s major content offerings, including its movies, TV, music, games, news, sports and kids’ Web sites.

Appointment of another Hollywood heavy-hitter under Semel reflects Yahoo’s growing emphasis on entertainment content to attract Netizens and ongoing transition from a dot-com into a mature media company.

Creative cred

Braun, who played a pivotal role in the development of ABC’s frosh hit “Lost,” immediately gives Yahoo access to a slew of top TV producers, writers and dealmakers who might not otherwise consider devoting their energies to original Web-based content.

He replaces former senior VP of media and entertainment Jim Moloshok, who shifted during the summer to a new role as senior VP of media and content acquisition.

Braun talked to Semel in July, a couple of months after he ankled the then-troubled Alphabet web and as Moloshok was preparing to transition to his next post.

“Very shortly after having my first meeting with Terry, I felt I had to do this job,” he said. “It feels like everything I’ve done up to now — dealmaking, business skills, programming, relationships with suppliers and talent — can be put to use here, and at a company that’s doing remarkably well.”

Braun will oversee major business decisions, programming and content relationships for all of Yahoo’s entertainment and media divisions. Exec said he’ll continue to focus primarily on expanding the company’s partnerships with offline media companies but hopes to recruit some of the talent with whom he’s developed relationships to work on online projects.

‘A real appetite’

“It’s important first that I learn the business and get my hands dirty,” he said. “But ultimately, I can tell you I think there is a real appetite in the creative community to be in this world in a smart way.”

Braun doesn’t think that means simply producing smaller versions of traditional network shows. “The content needs to be in a form that exploits the characteristics (of the Internet),” he said. “You don’t need to get what you can get on your big flatscreen television set.”

It’s typical for network and studio toppers — think Sandy Grushow, Warren Littlefield, Kerry McCluggage — to segue into production deals after leaving top jobs. Braun said that henever gave serious consideration to such a move.

“I wasn’t sure, in the immediate weeks after I left ABC, what I was going to do next, but I was fairly sure I wasn’t interested in producing TV shows,” he said.

Braun is the second former network topper to move to the Net in 2004. In the spring, former NBC entertainment prexy Scott Sassa was named CEO of social networking site Friendster.

More TV

  • Mike Royce24th Annual Critics' Choice Awards,

    CBS Orders Comedy Pilot 'Story of Us' From 'One Day at a Time' Co-Creator Mike Royce

    CBS has ordered a pilot for the comedy “The Story of Us” from writer and executive producer Mike Royce. The hybrid comedy tells the story of how an unlikely couple becomes a family through interviews and vignettes spanning 10 years. In addition to Royce, Nick Stoller and Conor Welch will serve as executive producers. Sony [...]

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

  • Bob Costas Olympics Mike Tirico

    Bob Costas Officially Out at NBC After Nearly 40 Years

    Bob Costas has formally parted ways with NBC after nearly 40 years as a sportscaster for the Peacock. Costas and NBC have been negotiating an exit agreement for months. Word surfaced last summer that he was preparing to end his tenure with the network. Costas confirmed the news in an interview with the New York [...]

  • Happy

    TV Roundup: Syfy Drops First Trailer for Season 2 of 'Happy!'

    In today’s TV News Roundup, Syfy drops the first trailer for the second season of “Happy!” and Imagine Kids & Family sets a partnership with Four M Studios.  FIRST LOOKS Syfy has dropped the first trailer for season two of “Happy!” starring Christopher Meloni and Patton Oswalt. The new season premieres Wednesday, March 27 at 10/9c [...]

  • 'Brexit' Review: Benedict Cumberbatch Stars in

    TV Review: HBO's 'Brexit'

    The announcement of the film “Brexit” — which aired in the U.K. on Channel 4 before its HBO bow on Jan. 19 — engendered serious criticism from the British, and understandably so. The film, which looks at recent history in the manner HBO productions like “Game Change” and “Recount” had done, takes on a story whose very [...]

  • 'Fyre Fraud' and 'Fyre' Reviews: Behind

    TV Review: 'Fyre Fraud' and 'Fyre'

    It seems in retrospect unavoidable that the week of release for a highly-anticipated documentary about a scammer began with an attention-grabbing stunt. On Monday, in advance of the planned Friday drop of Netflix’s “Fyre,” Hulu executed a surprise release of its own “Fyre Fraud”; both films assay the failed 2017 gathering Fyre Festival, a would-be [...]

  • Deadly Class Review

    TV Review: 'Deadly Class' on SyFy

    High school, according to TV and movies, is either the best or worst thing that can happen to a person. It’s almost always depicted as the most fun a kid can have, or a horrifying hellhole from which there’s no escape. “Deadly Class” is decidedly in the latter camp — and despite its edgy attempts [...]

More From Our Brands

Access exclusive content