MusicNet goes back to school for new subs

Cyberbiz Brief

Digital music store MusicNet is making its first move into what many in its space have identified as one of the biggest potential markets: college campuses.

Company is partnering with Cflix, a provider of video content for universities, to create Ctrax, a music subscription service that will include MusicNet’s entire 700,000-song library for significantly less than the price charged to consumers.

A pilot version of Ctrax launched Tuesday at Yale, where it will also include locally produced content. Service is scheduled to expand to as many as 20 universities by fall.

MusicNet competitor Napster has already signed a deal with Penn State and the U. of Rochester to provide a similar service and Sony will soon be launching its Campus Action Network. All represent an effort by the music industry to wean college students off piracy and by universities to reduce their bandwidth costs and liability exposure.

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Sony Music’s licensing division has set up a Web site to provide potential partners with access to its entire library of more than 100 years worth of music.

Called SonyMusicFinder.com, site lets users search by genre, artist, region, or other category, and then receive a quote for use on their project.

Company is hoping the Web site will allow potential licensers in film, TV, vidgame, and other industries to more easily access its catalog, thus reducing costs and potentially expanding its use by those looking for a simple way to license major label recordings.

Web site will soon have separate categories for each Sony Music office around the world, providing access to libraries specific for each region.

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