Europe’s In-fusio opens L.A. office, targets H’w’d

Co. previously published games based on 'Terminator,' 'Park'

Wireless gaming company In-fusio, the largest mobile game publisher in Europe, is opening a Los Angeles office to grow its ability to license Hollywood properties to fuel its expansion into the American market.

New office, which eventually will house about 15 people, is headed by co-CEO and founder Gilles Raymond. Relationships with studios will be handled by Julian Corbett, VP business development and licensing.

Company has previously published games based on “The Terminator,” “Jurassic Park 3,” “South Park” and “Charmed.” It also has a deal with Microsoft to adapt its PC and Xbox games for mobile handsets.

In-fusio publishes mobile games and provides game management technology to wireless carriers. Since its founding in 1998, company has become one of the biggest players in the European market, where mobile games are significantly more popular than in the U.S. It also recently expanded to China.

U.S. market ready

With the growing availability of advanced handsets and higher-speed networks in the U.S., though, execs feel the American market, where it will compete with existing players like Jamdat Mobile and Sorrent, is finally ripe. Company is locating in L.A. because, with growing competition in the space, identifiable entertainment properties are becoming crucial to attract consumer interest.

“Hollywood licenses are currently 30%-40% of our business, and that figure will grow soon to more than 50%,” Corbett said. “Studios are starting to see that mobile games aren’t just useful for marketing, but can provide real royalty revenue.”

In-fusio first tested the U.S. market with a “Terminator” game tied to the release of “T3: Rise of the Machines” last summer. While games released along with movies have traditionally dominated the market, company is hoping to start licensing library titles as well.

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