1 mil subscribers expected by June for Xbox online
LAS VEGAS — Opportunities for growth in the vidgame market are tremendous, Xbox chief officer Robbie Bach said in his keynote address to the first Digital Games conference.
Confab is being held at the Consumer Electronics Show in Las Vegas and produced by iHollywoodForum. Videogames are in nearly 100 million homes worldwide. In 2002 vidgame sales amounted to $7.8 billion, projected to reach $13.5 billion by 2007. The online market, $875 million in 2002, is projected to be $5 billion by 2008. Bach said: “We are on track with the plan we are building. Cater to the core gamers; develop beyond that core success.”
Core vidgame aud is 15- to 40-year-old males, he said. Xbox plans to expand the community of gamers and the content and competition factor of its games.
Bach said Xbox anticipates 1 million subscribers by June for its new online gaming service and expects to ship 14.5 million-16 million Xbox units worldwide by mid-2004.