NEW YORK — Eager to extend its brand beyond the limping TV listings mag biz, TV Guide has licensed its brand name to Falcon Picture Group for a range of classic TV DVDs.
TV Guide Publishing Group announced Tuesday a multi-year deal with Falcon to license a variety of TV Guide brand assets for use in the products and packaging of Falcon Picture Group’s newest line, TV Guide brand classic television shows on DVD.
The digitally remastered collections will include classic programming such as “The Andy Griffith Show,” “The Dick Van Dyke Show,” “The Lucy Show,” “The Milton Berle Show,” “The Burns & Allen Show,” “You Bet Your Life,” “The Adventures of Ozzie & Harriet,” “The Red Skelton Show,” “The Beverly Hillbillies,” “Bonanza” and others.
TV Guide brand DVDs will also feature famous Christmas episodes from a variety of series as well as unaired pilot episodes from series including “The Munsters,” “Sea Hunt” and others. Distribution will be handled by Genius Products, which expects to get the first collection of 12 DVDs to retails outlets by September 2004. Each collection will contain two disks with six television programs on each disk priced at around $10.
Sales of TV product on DVD are expected to top $10 billion this year.
Falcon Picture Group will license television programs and work with public domain series to generate the content and package the DVD collections, using TV Guide’s logo and magazine cover design art on the packaging. Discs will also include feature materials such as trivia questions, nostalgic ads and commentary from TV Guide Magazine’s editorial team.