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Toon rivalry gets animated

'Shrek 2' bows on DVD, 'Incredibles' hits theaters on same day

The CGI toon biz may be growing, but it’s a small world after all.

DreamWorks bowed “Shrek 2” on DVD Nov. 5 — the same day Disney and Pixar’s “The Incredibles” hit the bigscreen.

Usually, Tuesdays are the preferred release day for new discs. But the first “Shrek” hit DVD on a Friday, too — Nov. 2, 2001, the same day Disney-Pixar’s “Monsters Inc.” opened in theaters.

On Nov. 3, Jeffrey Katzenberg and his “Shrek 2” team appeared at Hollywood’s ArcLight multiplex, doing Q&A for the DVD bow as part of the Hollywood Master Storytellers series. Across the hall, director Brad Bird was doing a Q&A for “The Incredibles” as part of Variety‘s Screening Series.

“There is no excuse to make a bad animated film,” according to Katzenberg. “If you start with a fundamentally good idea, you are going to come out with a great movie.”

“Shrek 2” producers David Lipman and Aron Warner, and directors Kelly Asbury and Conrad Vernon also gathered.

Katzenberg credited the pic’s popularity to its strong match of CGI animation and storytelling.

“Traditional animation using traditional stories, held alongside CGI-animated movies, just doesn’t hold up,” he said. “You don’t pick the same stories for 2-D as you would for CGI.”

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