Staddon tapped as Fox exec VP of marketing

Move part of studio's DVD, TV program units revamps

Peter Staddon, one of the key architects of Fox’s aggressive push into DVD special editions and TV programming, has been promoted to exec VP of marketing.

Operations exec Paul Chambers and sales exec Simon Swart have been promoted to newly created exec VP positions at Twentieth Century Fox Home Entertainment as part of what president Mike Dunn described as a reconfiguring of the organizational structure to manage future growth.

Staddon, who joined Fox in 1999 as senior VP of marketing after stints at Hasbro Toys and Buena Vista Home Entertainment, is credited with driving Fox’s catalog business to record profits during each of the past four years. In his new post, Staddon will be responsible for all marketing-related activities and will continue to report to Dunn.

Chambers, who joined Fox in 1983, designed the studio’s state-of-the-art manufacturing and distribution system and spearheaded the move to its Alabama-based manufacturing facility, Cinram. Continuing to report to homevid chief operating officer Steve Bersch, Chambers is responsible for extending the company’s third party relationships and supporting the company’s aggressive move into category management.

Swart joined Fox in 1997. He will be responsible for managing all sales and will continue to report to Dunn.