“The Lion King 1½,” the second Disney DVD premiere movie sequel, generated about $55 million in consumer spending in the first three days of release last week, according to Disney.
About 2.5 million of the overall 3.1 million units sold before the first weekend were on DVD.
Although it’s still a long way from the record 14 million copies sold of “The Lion King 2: Simba’s Pride,” which generated nearly $300 million in sales on VHS alone, “Lion King 1½” is on pace for the record for the most DVD copies ever purchased of a movie produced exclusively for homevideo.
Last year’s “Stitch! The Movie” holds that record with about 3.3 million of its overall 4.1 million copies purchased on DVD.
Disney’s two biggest DVD premiere movies last year were “Stitch” ($88 million in consumer spending) and “101 Dalmatians II: Patch’s London Adventure,” with $63 million in consumer spending, according to Daily Variety sister publication DVD Exclusive. Disney also had three other DVD premiere movies in the top 10 last year that each generated more than $25 million.