You will be redirected back to your article in seconds

Yes names ad exec veep

Wach new topper at net

NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market.

Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York Yankees, whose games he carried over the air when he served as VP and general manager of WNYW-TV, the Fox-owned flagship in New York. Yankees’ games are the linchpin of the YES network, which also transmits the games of the New Jersey Nets pro basketball team.

Wach succeeds Bruce Thomas in the YES job.

Most recently, Wach was general sales manager for WFAN-AM, an Infinity Broadcasting-owned sports-talk station based in Gotham. In addition to VP and g.m. of WNYW, Wach’s previous jobs include executive VP of sales for Chuck Dolan’s Rainbow Media Group; exec vice prexy and general manager of WLNY-TV, an indie station in N.Y.; veep of sales for WPIX-TV, the Tribune Broadcasting station in N.Y.; vice president and national sales manager for WHDH-TV Boston; and group sales manager for Petry TV.

More Biz

  • Briony Turner and Alec Boateng Named

    Briony Turner and Alec Boateng Named Co-Heads of A&R at Atlantic Records UK

    NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market. Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York […]

  • Redbox Kiosk

    Judge Rejects Disney's Bid for an Injunction Against Redbox

    NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market. Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York […]

  • Tavis Smiley Accuses PBS of Racial

    Tavis Smiley Accuses PBS of Racial Bias in Contract Lawsuit

    NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market. Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York […]

  • Maria Contreras-Sweet

    Weinstein Co. Bidders to Meet With New York Attorney General

    NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market. Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York […]

  • Tony Hernandez

    Imagine Entertainment Acquires Tony Hernandez's Jax Media

    NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market. Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York […]

  • Kevin Hart Massive

    Kevin Hart to Keynote at Variety's Massive: The Entertainment Marketing Summit

    NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market. Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York […]

More From Our Brands

Access exclusive content