NEW YORK — The YES Network has hired Michael Wach as executive VP of advertising sales, tapping a veteran with years of experience in TV station management, sports radio and cable TV sales in the New York market.
Wach’s boss, Tracy Dolgin, president-CEO of YES, pointed specifically to Wach’s previous connection with the New York Yankees, whose games he carried over the air when he served as VP and general manager of WNYW-TV, the Fox-owned flagship in New York. Yankees’ games are the linchpin of the YES network, which also transmits the games of the New Jersey Nets pro basketball team.
Wach succeeds Bruce Thomas in the YES job.
Most recently, Wach was general sales manager for WFAN-AM, an Infinity Broadcasting-owned sports-talk station based in Gotham. In addition to VP and g.m. of WNYW, Wach’s previous jobs include executive VP of sales for Chuck Dolan’s Rainbow Media Group; exec vice prexy and general manager of WLNY-TV, an indie station in N.Y.; veep of sales for WPIX-TV, the Tribune Broadcasting station in N.Y.; vice president and national sales manager for WHDH-TV Boston; and group sales manager for Petry TV.