Reality: Agency conquers boar-dom

Endeavor scraps, fight to make its mark

In the wild west world of reality television, it’s somehow appropriate that Endeavor alternative TV topper Sean Perry spends his free time catching fish, hunting bears — and, on at least one occasion, wrestling a wild boar to death.

A few years back, Perry — whose client list, appropriately enough, includes Vince McMahon’s World Wrestling Entertainment — was out on a ranch, bow and arrow in hand, doing some hunting.

“I had shot a boar down that wasn’t quite expired,” Perry remembers. “He tried to fight back, and we got into fisticuffs.”

The result was something of a draw.

“As the X-rays show, my finger was broken in half,” he says. “But he tasted fantastic.”

In addition to offering an amusing tale, Perry’s man vs. beast antics also speaks to how Endeavor has had to approach the unscripted biz.

While larger competitors have had decades to build up their unscripted biz, Endeavor has had to scrap and fight to make its mark — taking a chance on unproven clients like Scout Prods. Latter was known for its docs until it scored a breakout hit last year with Endeavor-packaged “Queer Eye for the Straight Guy.”

Barely a year after it launched, Endeavor put together the package for “Whose Line is it Anyway?” — an ABC hit that predated even “Who Wants to be a Millionaire” in the current unscripted gold rush.

“It became clear to us that there was a lot of business to be done in the reality space,” says Rick Rosen, a founding Endeavor partner who heads TV.

Still, tenpercentery’s big push into reality didn’t commence until five years ago, when Rosen and his partners recruited Perry from King World.

“The key was to get a select group of clients,” says Perry. “I believe in a reverse pyramid, where you start with a small base of people and build out.”

In addition to WWE and Scout, Endeavor’s client list and package roster now includes Renegade (“What Happens in Cabo”), Katalyst (“Punk’d”), Dick Clark Prods., and Lighthearted (“Extreme Makeover.”) Agency also put together cable’s biggest-ever reality deal by renewing MTV’s “The Osbournes.”

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