Producers and Intel plug into joint deal

Orgs to develop premium content delivery systems

HOLLYWOOD — The Producers Guild of America has announced formation of a strategic relationship with computer chip giant Intel Corp.

The org and the company said in a joint release Wednesday that the alliance is aimed at developing new business opportunities, enabling technologies for delivering premium content to the home and beyond, and developing technologies and tools to advance filmmaking.

“The two organizations will create technology-related programs and seminars designed to broaden the skills of the PGA membership and to educate the technology industry on the requirements of the entertainment industry,” the announcement said.

Intel already sponsors the PGA’s Vanguard Award, which will be presented Saturday at the PGA Awards to director James Cameron in recognition of “outstanding achievement in new media and technology.”

PGA President Kathleen Kennedy said, “This has all of the hallmarks of an incredibly productive relationship. Both Intel and the PGA are forward-looking organizations that will now be able to combine their expertise in the service of the entertainment industry and the American audience.”

Jay Malla Maldonado, a member of the Board of Governors of the PGA’s New Media Council, said the alliance will give PGA members insights and advantages to stay competitive.

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