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Olympics in HD

Variety editorial

To the editor,

I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network.

I’m writing to address NBC’s HD feed (“NBC ups Olympics Daily Dose,” Daily Variety, June 9). Why they would direct such a slip-shod operation at, arguably, some of their most avid viewers is beyond me.

In case you haven’t had a chance to see it yet, here are some salient features: Day-old events repeated several times. Thus far, NBC is showing fuller versions of what was on the previous day’s network lineup. Thus, Saturday was the Opening Ceremonies run ad infinitum.

Awkward transitions to breaks. Announcers are continually up-cut as the breaks are forced into what seems to have been formatted originally as seamless coverage. Bizarre use of break time.

For some reason, NBC Ad Sales must have felt it was pointless to go after the HD audience, so no spots were sold for this feed. The NBC promotion staff must agree with this verdict of zero value because they don’t have any Fall premiere spots in there either. Instead we get a pointless 90 second or so voiceless travelogue about Greece which is repeated over & over again in various-length iterations, often back-to-back within the same break! It is beautifully shot, if somewhat haphazardly edited, but quickly wears on the viewer.

In light of NBC’s promotion of their HD feed, it would be interesting to how media critics regard this seeming afterthought of an HD feed by NBC.

I am a TV programming and sponsorship development consultant who has 18 years of experience programming major market broadcast stations and a major cable network.

I’m writing to address NBC’s HD feed. Why they would direct such a slip-shod operation at, arguably, some of their most avid viewers is beyond me.

In case you haven’t had a chance to see it yet, here are some salient features from the first two day’s telecasts:

  • Day-old events repeated several times. Thus far, NBC is showing fuller versions of what was on the previous day’s network lineup. Thus, Saturday was the Opening Ceremonies run ad infinitum.

  • Awkward transitions to breaks. Announcers are continually up-cut as the breaks are forced into what seems to have been formatted originally as seamless coverage.

  • Bizarre use of break time. For some reason, NBC Ad Sales must have felt it was pointless to go after the HD audience, so no spots were sold for this feed.

The NBC promotion staff must agree with this verdict of zero value because they don’t have any Fall premiere spots in there either. Instead we get a pointless 90 second or so voiceless travelogue about Greece which is repeated over & over again in various-length iterations, often back-to-back within the same break! It is beautifully shot, if somewhat haphazardly edited, but quickly wears on the viewer.

In light of NBC’s promotion of their HD feed, it would be interesting to how media critics regard this seeming afterthought of an HD feed by NBC.

Bill Graff
EssanJay Solutions LLC

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