PARIS — Global media moguls, Monaco needs you.
In Paris Monday, Crown Prince Albert of Monaco unveiled plans for the Monaco Media Forum, an international media confab that is to take place July 1-2, in parallel with the Monte Carlo TV Festival.
Organizers want to attract 300-400 movers and shakers for a gathering budgeted at $1 million.
“The media community needs somewhere to meet and debate the various problems it is facing. I’m confident that Monaco’s the ideal place,” said Prince Albert.
Billed as a mix of open debates and private huddling, the forum is the latest effort to find a media event to replace the Monte Carlo TV Market, which folded in 2001 due to dwindling interest from global TV distributors.
Last year, a gathering devoted to formats did not draw hoped-for interest levels, although the TV festival continues to attract about 800 participants.
Organizers plan to drum up international support for the new rendezvous at the World Economic Forum in Davos early in 2005. They also will sell the concept to U.S. media folk in a presentation in New York, probably toward the end of February.
It appeared to have plenty of French support Monday.
It is rare to see Gaul’s TV toppers in the same room together, but Canal Plus Group’s Bertrand Meheut, TF1’s Patrick Le Lay and M6 topper Nicolas de Tavernost were among guests who lunched with Prince Albert at Paris’ Hotel Georges V.