×
You will be redirected back to your article in seconds

Men’s Fitness exorcises staff

New regime for fitness mag

Tabloid publisher American Media cleaned house at Men’s Fitness magazine Monday in a strategy shift designed to gin up ad and circ numbers for the abs-and-advice publication.

The publisher and top editors at the magazine were all handed pinkslips by CEO David Pecker.

Neal Boulton will be taking the reins. Boulton already is topper of the upcoming Sly magazine, a celebrity publishing vehicle centered on Sylvester Stallone. He was art director of Men’s Fitness and led its redesign last year. Sly will bow in February.

American Media, publisher of National Enquirer, Star Magazine and the Globe, among other pubs, bought Men’s Fitness when it acquired Weider Publications in 2002 and turned the magazine from a bodybuilding title into a men’s lifestyle mag in the mold of Men’s Health.

So close was the cover likeness, Rodale’s Men’s Health sued American Media for copyright infringement earlier this year.

Circulation rose 3.2% in the first six months of 2004 to 650,000; October ad pages were up 37% over the previous year to $4.8 million. But the magazine still trails Men’s Health, which has a paid circ of 1.7 million and brought in more than $15 million in October ad bookings.

A source at Men’s Health said that while the magazine added pages to accommodate advertisers over the summer, business slowed in the fall, and Pecker had grown impatient with the pace of the magazine’s progress.

Seven staffers will depart as a result of the changes.

Pecker’s American Media, which owns the nation’s largest magazine distributor, is expected to file for a public flotation in the second half of 2005.

More Biz

  • Fate of 'Simpsons' Up in Air

    What Will Happen to 'The Simpsons’ as Disney Takes Over Fox?

    When “The Simpsons” ends its 30th and current season this spring, it will have racked up 663 original episodes — having a season ago passed “Gunsmoke” (635) as the longest-running scripted program in television history. But with the Walt Disney Co.’s acquisition of 21st Century Fox pending, one of TV’s least likely institutions could prove more [...]

  • Best Worst Performances Pink

    Pink, Muse, Chris Stapleton to Headline Citi Sound Vault During Grammy Week

    Pink, Muse and Chris Stapleton will headline Citi Sound Vault, the three-night live-music platform taking place at the Hollywood Palladium during Grammy week. Pink will kick off the Live Nation-produced series on Feb. 7, followed by Muse on Feb. 9 and Stapleton on Grammy night, the 10th. “This will be my first time performing at the [...]

  • China’s Maoyan Tweaks Terms for $350

    China’s Maoyan Tweaks Terms of $350 Million IPO

    Maoyan Entertainment, the Chinese ticketing giant, has updated the terms of its share offer in order to keep its IPO on course. It aims to raise up to $350 million of new cash by floating on the Hong Kong stock market. In a new draft prospectus published Tuesday, the company revealed that it had brought [...]

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Tyler Perry: 6 Lessons He Shared at NATPE's 'Living the Dream' Summit

    MIAMI — Tyler Perry took time out of his “Madea’s Farewell” live stage tour and spent his Martin Luther King Jr. holiday giving an inspiring speech to aspiring producers and students gathered here for the annual NATPE convention. Perry was the keynoter Monday at the conference’s first ever “Living the Dream: A Career in Content” session [...]

  • FILE - In this Jan. 12,

    How to Watch the Patriots vs. Chiefs - AFC Championship

    The conference championships are set to take place Sunday, Jan. 20 ahead of Feb. 3’s Super Bowl LIII, with the top two teams in each the AFC and NFC conferences going head to head. The second game, the New England Patriots against the Kansas City Chiefs, is set to begin at 6:40 p.m. ET at [...]

  • The line of scrimmage between the

    How to Watch Rams vs. Saints Online - NFC Championship

    The conference championships are set to take place Sunday, Jan. 20 ahead of Feb. 3’s Super Bowl LIII, with the top two teams in each the AFC and NFC conferences going head to head. The first game, the Los Angeles Rams against the New Orleans Saints, is set to begin at 3:05 p.m. ET at [...]

  • MAGA Teens Taunting Native American Elder

    MAGA Hat-Wearing Teens Harassing Native American Elder Spark Condemnation From Hollywood

    The Internet erupted in outrage Saturday after a video of young men wearing MAGA hats and attempting to intimidate a Native American man at the Indigenous Peoples March in Washington D.C. went viral. The march is taking place amid the government shutdown, which is nearing the one-month mark and has interfered with many Native Americans’ [...]

More From Our Brands

Access exclusive content