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Hilton retags Ford Center

Clear Chan joins with hotel chain to rename Ford Center

Nothing is forever in the theater –and that now includes the names of Broadway theaters.

Clear Channel announced that it is joining with Hilton Hotels to rename the Ford Center for the Performing Arts. When the venue’s current tenant, “42nd Street,” shutters in January, the site will be renamed the Hilton Theater. “Chitty Chitty Bang Bang” will open there April 28.

Last year, the Martin Beck was renamed the Al Hirschfeld Theater. This autumn, the Shubert Org announced that two of its theaters, the Plymouth and the Royale, in spring would be renamed, respectively, the Gerald Schoenfeld and the Bernard B. Jacobs.

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