J. Max Robins has been named editor in chief of Broadcasting & Cable. Charlie Koones, the executive vice president of the Reed Entertainment Group as well as publisher of Variety, announces the hire today.
Robins was Variety‘s New York television editor for six years before joining TV Guide in 1996. At the latter he penned television column “The Robins Report.”
“After 7½ terrific years at TV Guide, I couldn’t be more excited about this new opportunity,” Robins said. “What a wonderful time to take the reins of a magazine that throughout its history has been the definitive voice of the most powerful medium in the world.”
Koones said, “B&C is committed to thought leadership in the television business and Max Robins is the ideal editor for that mandate.”
He added, “Having worked with Max at Variety and having been a reader of his for years, I couldn’t be more thrilled to have him on board. Together with publisher Chuck Bolkcom and the outstanding staff now in place, Max will further solidify B&C as the dominant source of news for a rapidly changing television business.”
Robins replaces Harry Jessel, who after seven years as editor in chief will now serve as editor at large.
Robins will start in his new position Feb. 3. His last “Robins Report” column appears in the Feb. 7 issue of TV Guide.