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Diverse report card

'Incremental' change cited at b'cast nets

The major broadcast networks received mixed grades Thursday, as Latino and Asian-American media groups released their annual TV diversity report cards.

Overall, the primetime landscape showed some improvement in adding minorities in front of and behind the camera, according to the fifth annual surveys by the National Latino Media Council and Asian Pacific American Media Coalition.

But the report cards also pointed to some “missed opportunities” in the past year.

In particular, the APA coalition pointed to the few Asian-Americans on shows such as “North Shore,” “The OC” and “Hawaii,” despite being set in regions with large Asian-American populations.

“The limited hiring of APAs is primarily restricted to guest and recurring roles with few, if any, lines, and often involves stereotypical characters,” said APA Media Coalition chair Karen Narasaki.

‘Incremental’ gains

The National Latino Media Council saw greater advances, led by the continuing ABC laffer “The George Lopez Show,” but also called the nets’ diversity initiatives “very incremental.”

“We will expect improved performance in the next reporting period,” said NHMC prexy/CEO Alex Nogales.

Overall, ABC and Fox led the Latino coalition’s report, both earning Bs. Alphabet web was commended for adding more Latino actors to the mix, particularly through “George Lopez,” as well as writers and producers. Fox was lauded for putting several Latino directors behind the camera.

Eye gets C+

The group gave CBS a C+, while NBC earned a C. All four nets scored As for “commitment to diversity initiatives.”

The APA Media Coalition report, meanwhile, gave Fox and NBC both a C+ grade, while marking ABC a C and CBS a C-.

The APA group knocked down Fox’s and NBC’s ratings from last time, while ABC and CBS earned improved marks. Alphabet was tops when it came to “commitment to diversity initiatives,” earning a B+.

In a statement, ABC said it appreciated “the acknowledgment of our progress from the Media Coalition members, who recognize that achieving true diversity requires a comprehensive approach, behind the scenes and on the air.”

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