Ads not additive

Letter to the editor

Having read all the comments regarding the onslaught of commercials that have bombarded the screens of our multiplexes, it appears they are here to stay. Showing these ads robs the moviegoer of the unique experience of watching movies on the big screen.

Commercials remind us of television, so we might as well stay home.

If the exhibitor wants to please the movie patron who wants a commercial-free environment, it should offer them a choice. Since the same movie is often shown in two or even three auditoriums within the same multiplex, why not have the option of an ad-free showing on one of these screens?

For showings in only one theater, movies could be played ad-free at certain times. The ticket price could be adjusted to make it profitable.

For those of us who go to the movies to relax and not be a docile participant to a half-hour of advertising, this arrangement would be a welcome relief.

Richard Leone

Natick, Mass.

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