Bravo’s massive promotional blitz heralding the arrival of “The West Wing” reruns paid dividends at least for the first two days, pulling a large number of new viewers to the network Sunday and Monday.
The six-hour “West Wing” marathon beginning Sunday at 11 a.m. chalked up 252,000 total viewers, which was 45% more than Bravo’s season-to-date time-period average of 143,000.
Bravo stumbled with an episode of “West Wing” at 11 p.m. Sunday, managing only 252,000 total viewers, 7% below the season-to-date 270,000.
Bu the network rebounded on Monday, particularly at 11 p.m., when it harvested 563,000 total viewers. That’s almost triple the 143,000 for the time period season-to-date.
At 7 p.m. Monday, a “West Wing” hour delivered 242,000 total viewers, 83% more than the 132,000 for the season.
Bravo got the sampling it needed for “West Wing,” but these numbers will have to hold over the long haul for the network to justify the $1.2 million-per-episode it paid Warner Bros. for the rerun rights.